Your Small Business & Google Ads. The Cold Hard Truth. Episode 10

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Business Insights Podcast

12 episodes

6 days ago

Your 2 hosts of the Business Insights Podcast, Brian and Adam, have successfully worked with hundreds of small and medium sized businesses, of all types, over the last 15+ years. Drawing upon that experience, they share their strategies, tactics and knowledge about digital marketing, business operations and more here.

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Your Small Business & Google Ads. The Cold Hard Truth. Episode 10

Business Insights Podcast

12 minutes 8 seconds

1 year ago

Your Small Business & Google Ads. The Cold Hard Truth. Episode 10

On episode 10 of the Business Insights Podcast, Adam talks about Google Ads for small businesses, what to beware of and how to succeed! Sponsored by Network For Solutions. Email us at info@networkforsolutions.com

1. Google Ads Keyword "Close Variants" - https://support.google.com/google-ads/answer/9342105?hl=en

2. Google quietly raised ad prices to boost search revenue, says executive - https://www.theverge.com/2023/9/19/23880275/google-search-ads-competition-auction-prices-doj-trial-antitrust

3. Google search CPCs up 19%, pushing ad spend up 17% - https://searchengineland.com/google-search-ads-cpc-spend-436959