► Access business funding & resources http://www.streamovg.com/businessinnigeria ► About: Welcome to Business in Nigeria, the ultimate podcast for anyone looking to start or grow a business in Nigeria. Whether you're an experienced entrepreneur, a budding startup owner, or simply curious about the Nigerian business landscape, this podcast is for you. With expert insights and insider tips, we provide you with the knowledge and tools you need to succeed in the Nigerian business environment. From navigating the regulatory landscape to building a winning team, we cover the ins and outs, key details, and nitty-gritty of doing business in Nigeria. Join us as we explore the challenges, opportunities, and best practices for thriving in this exciting and dynamic market. From interviews with successful Nigerian business leaders to in-depth discussions of the latest trends and strategies, Business in Nigeria has everything you need to take your business to the next level. So don't wait – subscribe now to stay ahead of the curve and start building your roadmap to success in Nigeria. In this episode, Koch Okoye, founder of Immensum Music and former manager of Burna Boy, delves into the Nigerian music industry. He talks about his journey from the corporate world to music entrepreneurship, the shift to digital and streaming, record label practices, the importance of education and instinct in entrepreneurship, the lucrative income stream of publishing, and the growth of the African music market. Okoye also shares insights on the need for South African amapiano artists to push their sound globally, the importance of networking and building relationships in the industry, and the advent of independence for artists today. Additionally, he stresses the significance of financial literacy for artists to avoid being taken advantage of in record label deals and how to negotiate music licensing deals. Stay informed about the afrobeats market with this informative episode. Koch's partners at Immensum: Adia Dightman - Managing partner Saheed Okunnu - Managing partner