In this episode of Business in Football, Joe and Josh start by discussing the leaked details of Lionel Messi's contract and transfer deadline day ending in relatively uninteresting fashion with mostly loan moves. The main discussion in this podcast is Sunderland AFC who have recently been sold to a 23 year old(!) pending FA approval. After 2 relegations under Ellis Short and fans losing patients after only about 18 months with Stuart Donald as majority owner, the club gains its third owner in four years. How did they go from producing the likes of Jordan Henderson and Jordan Pickford to League 1 mediocrity, and can the new ownership turn things around?