Most business owners put profit last—and it’s why 90% don’t make it past year five. In this episode of The Business Growth Blueprint, BJ O’Neal unpacks the Profit First philosophy and why shifting your mindset around profit isn’t just smart—it’s biblical. Whether you're running a $500K business or heading toward eight figures, this shift can transform your margin, mission, and peace of mind. What You’ll Learn in This Episode: Why 90% of businesses don’t survive beyond year five—and how to avoid that trap The Profit First framework: flipping the equation to "Sales – Profit = Expenses" How a simple 1% profit deposit can begin building long-term sustainability A story of $1,200 lunches and how expense habits affect profitability How to shift from a scarcity mindset to a stewardship mindset rooted in faith Why more revenue doesn’t always equal more profit—and what to do about it A real-life coaching story from a painting business owner who turned things around The power of transparency with your numbers—especially the uncomfortable ones Scriptures Referenced: Proverbs 21:5 (NIV) – “The plans of the diligent lead to profit as surely as haste leads to poverty.” Matthew 25:21 (NIV) – “Well done, good and faithful servant! You have been faithful with a few things; I will put you in charge of many things…” Want to Grow with Margin and Mission? Visit www.learnbusinessmastery.com to join the Beyond the Blueprint community and get access to free tools, strategies, and coaching content designed for Christian business owners.