
Making yourself inaccessible - the old marketing style - so you can look more in demand?
Is playing hard to get a good conversion strategy?
Not for me. Business is about relationship and if you don't have time for a coffee, don't expect sex further down the line, let alone a long-term relationship.
My thoughts on a recent encounter, or (in my opinion), the best way to ruin a great referral and lots of marketing time, and money!