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Building a values-led jewellery brand asks for patience, clear creative direction and standards that protect your integrity. In this episode, Ruby Carland of Dew & Dawn shares how she has crafted a purpose-led, ritual-worthy product line while navigating multi-passionate energy and real-world timelines. We talk about designing for longevity, staying true to your values when trends tempt you to move faster, and why realistic timelines help you build a brand that lasts.
We explore the behind-the-scenes of working with international vendors and suppliers, including what to do when things go wrong and how to maintain quality control without burning out. If you have ever felt the fear of being seen trying, Ruby’s journey offers a grounded reframe so you can take up space online with consistency and ease. This conversation blends brand strategy, creative direction and energy-aware business foundations so you can grow a premium, integrity-led product brand on your own terms.
If you are a multi-passionate woman and a business owner who wants your brand to feel like art direction in motion, this episode will help you prioritise what matters, simplify your systems and build trust with your audience over time. It is practical, honest and aligned with sustainable growth.
Tune in to hear:
How to set realistic timelines for a brand that is values-led and built to last.
What to prioritise when working with international vendors and suppliers, plus how to respond when issues arise.
Ways to move through fear of being seen trying so you can show up consistently and sell with integrity.
Find the Complete Show Notes Here → https://sigmawmn.com/podcast
In This Episode, You’ll Learn:
How to ground a multi-passionate vision into a clear creative direction and cohesive product philosophy.
How systems create freedom in a product business, from supply chain to content, so you can stay consistent without burning out.
How to protect your brand integrity when scaling production and collaborating with overseas vendors.
How to shift your mindset around visibility so you can take up space online and build trust with your ideal clients.
Themes & Time Stamps:
[2:48] Guest introduction: Ruby of Dew & Dawn and her values
[6:11] The role of systems and freedom in business
[12:47] Origins of Dew & Dawn inspired by India
[16:33] Naming the brand and its meaning
[18:52] Artisanal craft and product philosophy
[21:07] Jewellery as ritual and personal expression
[24:19] Coaching experience and building the business foundation
[27:19] Strategic business planning and consulting
[31:59] Overcoming social media resistance
[34:44] The power of consistency on social media
[39:05] Internalised judgements and taking up space
[40:48] Performance anxiety and seeking support
🔥 Join 100s of aligned women business owners and make Business for Aligned Women your weekly ritual. This is your space for empowering insights, mindset support, and practical business strategies designed for conscious, wellness-centred growth. Tune in every Tuesday at 7am Sydney time to reset, realign, and move forward with clarity. Subscribe, leave a review, and share this episode with a fellow business owner who’s building a values-led brand.
Let’s grow sustainable, soul-aligned businesses that support our wellbeing – together.