Our guest on this segment has over 45 years of product management, product marketing management and senior management, experience. Over the years, he has been responsible for 75+ products representing over $250M in revenue (actual $). David Fradin has trained thousands of managers throughout the world. He infuses his workshops with insights and experiences gained as a product leader at companies like Apple & HP.  He was classically trained as an HP Product Manager and was then recruited by Apple to bring the first hard disk drive on a PC to market.  Apple then promoted him first to Apple /// Group Product Manager & later Business Unit Manager at the same organizational level at that time as Steve Jobs.    www.spicecatalyst.com His on-line courses & in-person boot camps are based on his Amazon book “Building Insanely Great Products”