‘So what?’ There are few questions that a leader can ask you at the end of your presentation that are more crushing.  We help you answer that question and, even better, avoid being asked. www.sowhatstrategy.com Gerard Castles and Davina Stanley began their careers as communication specialists at McKinsey and Company, helping consultants clarify their thinking using the Minto Pyramid Principle®. They have worked together since 2009. Davina joined the Hong Kong office in the mid-1990s and worked for two other management consultancies after returning in Australia in the early 2000s and venturing out on her own. Davina specialises in helping people in business, government and education untangle and communicate complex ideas, while also running Clarity College. Davina is based in Sydney Australia.  Email Davina: davina@claritycollege.co Gerard spent seven years in the Australian office starting in the mid-1980s before branching out independently to help people in corporate and government settings to clarify their messages so they could communicate them effectively to others. He is now on-call to senior business leaders across the country and the Asia-Pacific region who rely on his ability to help them crystallise and communicate their key points in high-stakes situations. Gerard is based in Hobart and commutes to mainland Australia most weeks.  Email Gerard: gerard@claritycollege.co The Clarity College team of 8 top tier professionals also offers coaching, training and advisory services through its partner brand Clarity Thought Partners.