Contact Initiation is often the next step after leads have been generated. More often than not, when using traditional lead sourcing methods, cold outreaches are the only way to initiate contact. This episode delves into some tips ad tricks to use to help you make a successful cold call, and get you that first introductory or needs assessment meeting, taking you one step close to making that sale. The episode focuses on what to do and note before even picking up the phone to make that call. During the call, what tricks to use to make sure you are not sounding like every other sales rep. After the call, what to do to solidify those appointments and make sure they actually happen. Let's get cracking! --- Send in a voice message: https://anchor.fm/thebdcpodcast/message