Thermomix — The $1,500 kitchen robot that converts skeptics

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Business Debrief

Badr Filali x Greg Jeanneau

9 episodes

3 days ago

Candid conversations about pricing and perceived value.

Business

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Candid conversations about pricing and perceived value.

Business

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Thermomix — The $1,500 kitchen robot that converts skeptics

Business Debrief

36 minutes 31 seconds

1 month ago

Thermomix — The $1,500 kitchen robot that converts skeptics

"I told her I wouldn't be using it, and eventually I found myself actually using it as much as she did. I am a hundred percent converted."

Badr and Greg chat their own Thermomix, sparking a conversation about why people spend over $1,500 on a kitchen appliance that does everything, yet might strip away the joy of cooking.

Keywords:

brand positioning, product pricing, consumer behavior, premium pricing, distribution strategy, switching costs, emotional attachment, functional products, Thermomix, Vorwerk, Tupperware, Cookidoo, Stanley Cup, iPhone, Android, Magimix.