Starlink — Premium or utility?

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Business Debrief

Badr Filali x Greg Jeanneau

9 episodes

4 days ago

Candid conversations about pricing and perceived value.

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All content for Business Debrief is the property of Badr Filali x Greg Jeanneau and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Candid conversations about pricing and perceived value.

Show more...

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Starlink — Premium or utility?

Business Debrief

33 minutes 56 seconds

3 months ago

Starlink — Premium or utility?

"Starlink is a game-changer for us. It feels like a cheat code."

Badr asks Greg about his family's switch from traditional network providers to Starlink, exploring whether satellite internet represents a premium product or just another commodity. They examine why network providers have become commoditized utilities that customers tolerate rather than love. The discussion also touches on how successful companies risk becoming the incumbents they once challenged, and whether Starlink's direct-to-cell technology could revolutionize the phone plan market entirely.

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Keywords: positioning, premium products, commodity markets, business strategy, brand differentiation, customer experience, telecom industry, satellite internet, infrastructure, emotional branding, user interface design, market disruption, Starlink, Orange, Free, Canal Plus, Netflix, Apple, Tesla, OneWeb, AT&T, Verizon, HBO, Shell, Ukraine, Elon Musk, Skytrax, PlayStation

Business Debrief

Candid conversations about pricing and perceived value.