"I find myself having to pitch and convince my friends in addition to the trailer because the trailer is counterproductive."

Greg shares with Badr his frustration with movie trailers and why he's stopped watching them entirely. We explore how trailers have become homogenized, failing to capture the true tone of films while somehow being both forgettable and counterproductive. Movie studios are fundamentally misunderstanding the art of positioning their films.

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Keywords: movie marketing, positioning strategy, customer experience, user behavior, product design, marketing psychology, brand positioning, content strategy, audience engagement, customer journey, product positioning, business strategy, marketing effectiveness, user experience design, natural workarounds, customer insights, behavioral analysis, content personalization, marketing innovation, streaming platforms, Netflix, Disney, Disneyland, Marvel, Formula One, YouTube, Amazon, Google