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Robert 'Bobby' Axelrod is the CEO of Axe Capital, a multibillion dollar hedge fund originally located in Conneticut then moving to New York City in Season 3. Known as "Axe" by friends and enemies alike, Bobby is an incredibly smart, and capable investor, able to see many moves ahead in his investments and appearing to come out ahead every time. (fandom).
Bobby explains to Lara ( his wife) how failed in business means. What is it you do that you're the best in the world at? You offer a service you didn't invent, a formula you didn't invent, a delivery method you didn't invent. Nothing about what you do is patentable or a unique user experience. You haven't identified an isolated market segment, haven't truly branded your concept. You need me to go on?
