Generating leads isn’t about doing everything—it’s about doing what aligns with your strengths and energy.

In this episode, BJ O’Neal explores the main strategy for lead generation in business coaching. He emphasizes selecting approaches that fit your personality, conserving energy, and focusing on relationship-building rather than chasing every tactic that seems to work for others. This episode is a roadmap for sustainable client acquisition.

Key Insights:

🟢 Build a coaching practice that lasts through strong relationships

🟢 Focus on only two lead generation strategies at a time

🟢 Align strategies with your energy and personality type

🟢 Persistence is more important than trying every tactic

🟢 Networking is about connection, not just client hunting

🟢 Overcoming challenges is part of every coaching journey

🟢 Workshops and content marketing can be powerful when used wisely