In this episode of Connecting The Dots we discuss how short-term decision making hurts your marketing and stops you from growing.

When I say Cadillac, what do you think of? A Bicycle or a Car?
When I say IBM, what do you think of? A computer or an office copier? 
When I say Lamborghini, what do you think of? A sports car or a 4WD?

All of these companies, and thousands more, have fallen for a cardinal sin of branding and marketing. The fallacy of line extension. All of them have spent millions of dollars on products that did not align with their brand positioning and have not only failed with new products but as a consequence have also lost large amounts of market share. Let me explain...

Here is how to market your business in a way that is right for you and your customer.

Brand and Marketing Consulting.

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