In this episode of Connecting The Dots we discuss the using the Market Map model to find gaps in competitors positioning and using that to your advantage.

According to Nobel Prize winning psychologist Daniel Kahneman most people rely on intuitive thinking in order to make decisions. Unfortunately while this feels like the right thing to do, often leads to bad decisions that are not based on the information available and logic. 

Companies, including the C-Suite, are no different. They too often rely on ‘gut feelings’ in order to make strategic decisions. The effect on companies can often be in the millions or tens of millions of dollars. When this approach is applied to market positioning it can lead to the inevitable demise of the company.

Given the importance, what are some methods we can use to ensure we are making strategic decisions correctly?

Brand and Marketing Consulting.

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