In this episode of Connecting The Dots we discuss the importance of a brand identity in making associations in the mind of the customers. We go into the 4 components that make up a brand identity.

Branding, a term that is thrown around a lot today, with a lot of different meanings. It traditionally referred to a company's visual identity in the form of a logo. However, like most things in the marketing realm the term ‘brand’ has organically developed to encompass and represent so much more meaning and thinking. A logo today represents just one component of a brand's visual identity.

The ‘Brand Identity’ has a whole representing a brand and its positioning in a visual way to the consumer. This visual representation of a brand has 4 separate components that are aligned to present the deeper strategy of the brand to the consumer in a clear and appealing way. Let me explain…

Brand and Marketing Consulting.

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