In this episode of Connecting The Dots we walk through the importance of understanding your customer and the 4 components to creating a customer persona.

The evolution of marketing shows us that the successful brands today are ones that understand the importance of a customer focused approach. The advantages of focusing on the unserved customer rather than the product are too numerous to quickly mention now. However, I do want to talk about the need to understand your customer deeply, in order to be able to truly provide value and be positioned to build a tribe of fans around your brand.

The 4 components that make up a good customer persona are the demographics, the psychographics, the geographics and the customers behaviour. 

Brand and Marketing Consulting.

Learn more at adambarbaro.com

Instagram: @adamebarbaro

LinkedIn: Adam Barbaro