We are in an era of consumers making decisions based on identifying themselves as a apart of a tribe. You want your customers to join your tribe?

The first step in achieving this is to ensure you portray your brand with authenticity and consistency.

We create a brand personality and persona is order to achieve this.

In this episode of Connecting The Dots we walk through the key elements of implementing some Branding and Marketing fundamentals of creating a Brand Personality.

Brand and Marketing Consulting.

Learn more at adambarbaro.com

Instagram: @adamebarbaro

LinkedIn: Adam Barbaro