In this episode of Connecting The Dots we walk through the importance of understanding competitive landscape and how doing so provides you with the ability to find gaps in the market and become a leader.

It is through understanding the competitive landscape that we find whitespace and develop clarity in how to best serve consumers and what products bring them the most value. This not only brings with it financial benefits but also assists us in gaining more experience in a specific area. The more experience we have the more expertise we develop, making the company less able to control your niche/submarket.

Less competition, more work, and the ability to charge more? Why haven't you started to understand your competitors better?

Brand and Marketing Consulting.

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