In this episode of Connecting The Dots we discuss the biggest and most common marketing mistake made by businesses and how to stop it.

What is the biggest and most common mistake for marketing businesses? Easy, it is prioritising short term and expensive tactics like new websites, content, and ads before understanding the bigger strategy they need to make those deliverables successful.

And it makes sense. You see a competitor come out with a cool new flashy video campaign and have their ads appear on your social media and you think ‘Look what they’re doing! This must be giving them tons of new business. We want to do the same.” 

Here is how to market your business in a way that is right for you and your customer.

Brand and Marketing Consulting.

Learn more at adambarbaro.com

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LinkedIn: Adam Barbaro