In this episode of Connecting The Dots we discuss how you must subtract from what you offer so that you can increase revenue and profit.

Steve Jobs even came out and said "We're gambling on our vision, and we'd rather do that than make 'me-too' products."

Apple stopped trying to be ‘better’ than competitors, whatever that means, and started focusing their efforts on increasing the impact by changing how specific targeted consumers saw them in the market. The changes to their positioning and by building products that were in alignment with their brand started the resurrection from the edge of bankruptcy to the Apple we know today.

Here is how to market your business in a way that is right for you and your customer.

Brand and Marketing Consulting.

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