Show Notes:In this episode of the Business Builder Show, host Bill Prater discusses with Mark Donegan, a virtual CMO and business consultant, how to ignite change and meet market demands for B2B companies.Mark targets technical founders and helps them understand the new complexities of the buyer's journey in B2B, which has seen a significant transformation over the past few years. He explains the challenges faced by founders, such as the belief that building an innovative product will automatically draw the market's attention, and provides insights into bridging the gap between innovation and market success.Key areas of discussion include the shifting dynamics of the buyer's journey, the importance of understanding where and how buyers seek information, and the need for marketers to truly understand customer pains in order to offer effective solutions.Mark also shares his journey in consulting and emphasizes the value of bringing a marketing team to address practical execution challenges. This episode is essential for founders and marketers aiming to navigate and succeed in the ever-changing landscape of B2B marketing.00:00 Welcome to the Business Builder Show00:33 Introducing Mark Donegan: Virtual CMO and Business Consultant01:25 Challenges Faced by Technical Founders05:18 Understanding the Complex B2B Buyer's Journey11:03 Mark's Unique Approach to Marketing16:41 The Rise of Fractional Executives21:14 Building Effective Marketing Teams25:59 How to Reach Mark Donegan27:30 The Job of Marketing TodayCompany site:To get in touch with with Mark and get access to his gifts: https://growthstage.marketing/minibooks/#1