The Hidden DNA of Business: Hugh Massie on Building Behavioral Success Unlock the hidden DNA of business success with Hugh Massie, the visionary founder of DNA Behavior International. In this exclusive conversation, Hugh shares his groundbreaking insights on how understanding human behavior can transform leadership, decision-making, and business growth. From his journey of building DNA Behavior International into a global leader in behavioral intelligence to the lessons he learned along the way, this episode is packed with real-world strategies and inspiring stories for entrepreneurs, leaders, and anyone interested in unlocking the true potential of people in business. 🔑 In this episode, you’ll discover: 📌How behavioral intelligence shapes business success 📌The story behind founding DNA Behavior International 📌Key lessons from Hugh Massie’s entrepreneurial journey 📌Why understanding people is the ultimate business advantage 📌Practical advice for leaders, startups, and global organizations Whether you’re an entrepreneur, business leader, or simply curious about the role of behavior in decision-making, this podcast will give you powerful takeaways you can apply right away.