What does modern Enterprise Architecture really look like in an era of digital transformation? In this episode, Aaron Busch, Enterprise Architect at Prescriptive Data Solutions and veteran of nearly 30 years in, shares his blueprint for transforming data centers and cloud environments while keeping business strategy front and center. We cover how to define your target state, balance what you need versus what you should do, and use Enterprise Architecture to connect vision to execution. Aaron ...
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What does modern Enterprise Architecture really look like in an era of digital transformation? In this episode, Aaron Busch, Enterprise Architect at Prescriptive Data Solutions and veteran of nearly 30 years in, shares his blueprint for transforming data centers and cloud environments while keeping business strategy front and center. We cover how to define your target state, balance what you need versus what you should do, and use Enterprise Architecture to connect vision to execution. Aaron ...
Ep. 124: Revolutionizing Attribution: Jeff Greenfield on AI and the Future of Marketing Performance
Business, Brains & the Bottom Line
35 minutes
5 months ago
Ep. 124: Revolutionizing Attribution: Jeff Greenfield on AI and the Future of Marketing Performance
In this episode, I sit down with Jeff Greenfield, CEO of Provalytics, to explore how AI is transforming marketing attribution in a privacy-first world. Jeff shares how his team is bridging the gap between Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) to deliver independent, cross-channel measurement that actually works—no cookies required. We discuss how Provalytics helps brands maximize every advertising dollar, with clients regularly tripling their upper funnel investments...
Business, Brains & the Bottom Line
What does modern Enterprise Architecture really look like in an era of digital transformation? In this episode, Aaron Busch, Enterprise Architect at Prescriptive Data Solutions and veteran of nearly 30 years in, shares his blueprint for transforming data centers and cloud environments while keeping business strategy front and center. We cover how to define your target state, balance what you need versus what you should do, and use Enterprise Architecture to connect vision to execution. Aaron ...
