10x instead of 2x

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Business Brain – The Entrepreneurs’ Podcast

Shannon Jean & Dave Hamilton

699 episodes

2 days ago

Two long-time small-business owners, Dave Hamilton and Shannon Jean, come to you each week to talk through the trials, success, pitfalls and tips it takes to successfully run a small business in today's world. Hear real-world folks talk about real-world problems, letting you know not only what it takes to get it done but that you're not alone in doing it!

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10x instead of 2x

Business Brain – The Entrepreneurs’ Podcast

25 minutes 55 seconds

3 weeks ago

10x instead of 2x

In this episode of Business Brain, Shannon Jean and Dave Hamilton explore the difference between 2x and 10x growth mindsets. Shannon shares a quote from a recent event — “focus on 10x, not 2x” — and breaks down how the 2x approach is about working harder and incrementally improving, while 10x thinking requires transformative change, ruthless prioritization, and bold decision-making. They discuss how 10x growth forces entrepreneurs to abandon outdated systems and focus only on what delivers real results, even if that means disrupting what’s already working. Shannon relates this to his recent Instagram growth experiment and how it’s forcing him out of his comfort zone.
The conversation then shifts to the concept of “body doubling,” a technique Dave discovered during a recent trip where he and his wife worked productively side by side in a hotel room. This unintentional co-working setup led to high focus and output, prompting Dave to dig deeper into the psychological science behind it. They explore how having someone else nearby — even if not directly interacting — creates a low-level accountability and modeled behavior that can improve productivity. They wrap up with a reminder to stay self-aware, keep pursuing growth, and stay focused on high-leverage actions — like selling unused assets or building scalable systems — that generate real revenue.

00:00:00 Business Brain – The Entrepreneurs’ Podcast #694 for Wednesday, October 22, 2025

October 22nd: International CAPS LOCK Day
Wind chimes for podcasting calmness

00:02:07 Focus on 10x-ing, not 2x-ing

Is Grant Cardone just blowing hot air, or does he have something valuable to say?
2x means:

Work harder
Add helpers
Same offer
Fear of losing what you have
Your identity remains the same

10x means:

Same or fewer hours
Build scalable systems, by breaking things and streamlining what you do
New offer
Willingness to destroy what isn’t essential
Your identity evolves

Don’t be afraid to ask: how are you doing 10x what I’m doing?

00:10:27 On Shannon’s Quartet:

Think Bigger
10x instead of 2x

00:11:14 SPONSOR: Surfshark. Go to https://surfshark.com/businessbrain or use code businessbrain at checkout to get 4 extra months of Surfshark VPN!
00:12:46 SPONSOR: PAKA. Softer than Cashmere and warmer than wool. Visit Go.PAKAapparel.com/BRAIN to grab your PAKA hoodie and free pair of alpaca crew socks.
00:14:40 Body Doubling for ADHD productivity – Vincent from Strawberry.me

Time constraints make a big difference, too
“What should I be working on that’s going to generate the most revenue today?”
Bringatrailer.com – car auction site

00:24:42 Business Brain 694 Outtro

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