Start with Why by Simon Sinek
In Episode 15 of Business Book Insights, we explore Simon Sinek’s groundbreaking concept of leading with purpose — the idea that truly inspiring people and organizations always “start with why.”
Sinek’s Golden Circle model explains how the most successful leaders think, act, and communicate from the inside out — beginning with purpose (Why), followed by process (How), and finally product (What).
In this episode, you’ll learn:
The difference between manipulation and inspiration in leadership
Why people don’t buy what you do — they buy why you do it
How to communicate your purpose to build trust and loyalty
Practical steps to find your own Why and lead with clarity
Whether you’re an entrepreneur, manager, or creative professional, this 10-minute summary will help you rediscover your purpose and inspire those around you.
🎙️ Listen now and learn how great leaders think — and communicate — from the inside out.