8 | Margaret Wishingrad | Meet The Cereal Industry’s First Woman Founder

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Business Before Fashion

Samantha McGregor

26 episodes

6 months ago

On Business Before Fashion, we stitch together the sparkle of the fashion and beauty worlds with threads of data-driven digital marketing insights. If you're poised to revolutionize your brand with creative zeal and analytic precision, you've just found your newest obsession.

Each episode is a catwalk that showcases the behind-the-scenes mechanics and strategies driving the success of fashion and beauty brands. We're not just about the glitz; we're here to empower you with the tangible tools and data-informed strategies that spark engagement, drive profitability, and sustain growth. Business Before Fashion elevates the conversation beyond aesthetics to the pillars that matter most: fashion, beauty, and solid, actionable data.

My firsthand experiences have revealed the untapped potential of effective email and SMS marketing, and I'm on a mission to unlock these channels for your brand. Tune in and discover how to harness the power of data to weave stronger customer connections, ensuring your marketing efforts are impactful. Forget settling for fleeting social media impressions—let's build enduring brand engagement and revenue streams together.

So, for a front-row seat to transforming your fashion and beauty marketing in the digital age, subscribe to Business Before Fashion. Expect a runway of actionable insights, creative inspiration, and the data-driven finesse your brand needs to thrive.

Sign up at businessbeforefashion.com for our newsletter—your backstage pass to the latest episodes, industry insights, and much more. It's time to roll up those chic sleeves and dive into the business of fashion, where style meets substance, right here with me, Sam McGregor. Let's turn your brand into a showstopper!

Visit us at www.businessbeforefashion.com

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8 | Margaret Wishingrad | Meet The Cereal Industry’s First Woman Founder

Business Before Fashion

40 minutes

3 years ago

8 | Margaret Wishingrad | Meet The Cereal Industry’s First Woman Founder

In today's episode of Born to Be, Sam talks to Margaret Wishingrad, CEO and co-founder of Three Wishes Cereal. Since the invention of the first cereal in 1863, Three Wishes Cereal, launched in 2019, is the first cereal company founded by a woman.Margaret and Sam discuss the inspiration behind Three Wishes Cereal and how her professional background helped her develop it. Margaret also shares the reasons why she chose consumer packaged goods (CPGs) over direct-to-consumer (D2C).
You'll learn more about Margaret and her husband's great business partnership, how they got their first 100 customers, and how they established genuine touch points with those customers.
Margaret will also share what she believes she was born to be.
Join Sam and Margaret for this fascinating conversation about being a woman in the cereal industry, hiring experts and retail.
Enjoy!
What You’ll Learn in this Show:

The identity of the first person to invent breakfast cereal.
The inspiration and background that led to Three Wishes Cereal.
Why you need to learn and master every part of your business.
The importance of genuine endorsement.
And so much more...

Resources:Three Wishes Cereal