7 | Lindsay King | How to Increase E-commerce Conversions During the Holiday Season

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Business Before Fashion

Samantha McGregor

26 episodes

6 months ago

On Business Before Fashion, we stitch together the sparkle of the fashion and beauty worlds with threads of data-driven digital marketing insights. If you're poised to revolutionize your brand with creative zeal and analytic precision, you've just found your newest obsession.

Each episode is a catwalk that showcases the behind-the-scenes mechanics and strategies driving the success of fashion and beauty brands. We're not just about the glitz; we're here to empower you with the tangible tools and data-informed strategies that spark engagement, drive profitability, and sustain growth. Business Before Fashion elevates the conversation beyond aesthetics to the pillars that matter most: fashion, beauty, and solid, actionable data.

My firsthand experiences have revealed the untapped potential of effective email and SMS marketing, and I'm on a mission to unlock these channels for your brand. Tune in and discover how to harness the power of data to weave stronger customer connections, ensuring your marketing efforts are impactful. Forget settling for fleeting social media impressions—let's build enduring brand engagement and revenue streams together.

So, for a front-row seat to transforming your fashion and beauty marketing in the digital age, subscribe to Business Before Fashion. Expect a runway of actionable insights, creative inspiration, and the data-driven finesse your brand needs to thrive.

Sign up at businessbeforefashion.com for our newsletter—your backstage pass to the latest episodes, industry insights, and much more. It's time to roll up those chic sleeves and dive into the business of fashion, where style meets substance, right here with me, Sam McGregor. Let's turn your brand into a showstopper!

Visit us at www.businessbeforefashion.com

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https://www.instagram.com/businessbeforefashion/

Follow along on LinkedIn:
https://www.linkedin.com/in/samanthamcgregor/

All content for Business Before Fashion is the property of Samantha McGregor and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

7 | Lindsay King | How to Increase E-commerce Conversions During the Holiday Season

Business Before Fashion

50 minutes

3 years ago

7 | Lindsay King | How to Increase E-commerce Conversions During the Holiday Season

On today's episode of Born to Be, Sam chats with Lindsay King, CEO and Creative Director at Add to Cart Commerce, a boutique Toronto-based creative studio specializing in e-commerce solutions and brand identity for brands and businesses with heart, passion and purpose. Lindsay's mission is to help brands and businesses get their products into the shopping carts of their ideal customers.During the episode, Sam and Lindsay discuss her background and the path that led her into this line of work, as well as some of the trends Lindsay has noticed in the e-commerce space. Lindsay also shares some of her favorite apps designed for e-commerce websites.
You'll discover the most common mistakes people make with their Shopify store, along with Lindsay's top three tips for preparing your website for the holiday rush.
Sam and Linsday discuss tips and tactics for optimizing your product catalog to ensure your customers have the smoothest, most painless experience doing business with you.
Lindsay offers some insights into the origin of the name 'Add to Cart Commerce,' as well a preview of a fantastic project she has coming up in the new year.
Join Sam and Lindsay for this fascinating discussion about holiday planning for your online store, website audits, and A/B testing.
Enjoy!
What You'll Learn in this Show:

A little about Lindsay's company, Add to Cart Commerce
How to ramp up your online store for the holiday season.
Strategies for increasing the speed of your website.
How to best set up your product catalog.
Why Lindsay hates the term "girlboss."
And so much more...

Resources:Addtocartcommerce website