1. Consolidating Your Marketing Tech Stack

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Business Before Fashion

Samantha McGregor

26 episodes

6 months ago

On Business Before Fashion, we stitch together the sparkle of the fashion and beauty worlds with threads of data-driven digital marketing insights. If you're poised to revolutionize your brand with creative zeal and analytic precision, you've just found your newest obsession.

Each episode is a catwalk that showcases the behind-the-scenes mechanics and strategies driving the success of fashion and beauty brands. We're not just about the glitz; we're here to empower you with the tangible tools and data-informed strategies that spark engagement, drive profitability, and sustain growth. Business Before Fashion elevates the conversation beyond aesthetics to the pillars that matter most: fashion, beauty, and solid, actionable data.

My firsthand experiences have revealed the untapped potential of effective email and SMS marketing, and I'm on a mission to unlock these channels for your brand. Tune in and discover how to harness the power of data to weave stronger customer connections, ensuring your marketing efforts are impactful. Forget settling for fleeting social media impressions—let's build enduring brand engagement and revenue streams together.

So, for a front-row seat to transforming your fashion and beauty marketing in the digital age, subscribe to Business Before Fashion. Expect a runway of actionable insights, creative inspiration, and the data-driven finesse your brand needs to thrive.

Sign up at businessbeforefashion.com for our newsletter—your backstage pass to the latest episodes, industry insights, and much more. It's time to roll up those chic sleeves and dive into the business of fashion, where style meets substance, right here with me, Sam McGregor. Let's turn your brand into a showstopper!

Visit us at www.businessbeforefashion.com

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https://www.instagram.com/businessbeforefashion/

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https://www.linkedin.com/in/samanthamcgregor/

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1. Consolidating Your Marketing Tech Stack

Business Before Fashion

39 minutes

2 years ago

1. Consolidating Your Marketing Tech Stack

Hey there, fellow marketing mavens and enthusiasts!

Buckle up because you're in for a treat with our latest podcast episode—it's all about making your marketing tech stack as sleek and mighty as a panther in the digital jungle. We're thrilled to have Jimmy Kim, the mastermind CEO of Sendlane, join us to demystify the art of streamlining your marketing tools.

Imagine your tech stack not as a cluttered drawer of mismatched utensils but as a well-organized chef's knife set, each piece with a purpose. That's the transformation we're diving into today. With Jimmy's guidance, who's a bit like the Marie Kondo of marketing technology, you'll learn to spark joy in your metrics and conversions.

We're unpacking why a lean tech stack isn't just nice to have—it's essential for making sense of data and creating customer experiences as comforting as your go-to indulgence. Plus, we'll discover why fresh insights trump stale data and why genuine connections with your brand community are now the gold standard in marketing.

Ready for some wisdom that’s as actionable as it is insightful? Here’s what we’re covering:

The strategic value of a consolidated marketing tech stack and how it can transform your business.
Integration magic that smooths out your marketing operations for peak performance.
The tangible impact of a cluttered vs. a curated tech stack on your bottom line.
The latest shifts in consumer behaviour and the art of authenticity in brand engagement.
Practical tips for optimizing your marketing tech stack to truly shine.

This conversation is a goldmine for anyone from ambitious small business owners to savvy digital marketers. So tune in, share your thoughts, and let's make marketing tech as easy as pie.

Connect with Jimmy Kim:

Find him on X/Twitter: @yojimmykim
Connect on LinkedIn: Jimmy Kim

Discover Sendlane:

Ready to streamline your marketing tech stack? Visit Sendlane for the new standard.

Stay Engaged with Sam McGregor:

Your host, Sam McGregor, is your guide to the pulsating heart of fashion and digital marketing. Join the 'Business Before Fashion' community for more insights:
Connect on LinkedIn
Follow on Instagram

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Business Before Fashion is produced by Story Studio Network. www.storystudionetwork.com/