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Business as UNusual
BiCurean Consulting
153 episodes
1 day ago

Business as UNusual is not just another podcast; it's a captivating journey into the heart of modern entrepreneurship. This show dives deep into the groundbreaking strategies, bold ideas, and unconventional practices that empower visionary leaders and companies to thrive in a rapidly changing business landscape.


Join Aicila, a seasoned expert with over 20 years of experience in business development across the nonprofit and corporate sectors, as she engages in enlightening conversations with a diverse array of guests. These inspiring individuals are on a mission to create successful businesses that prioritize both people and the planet in their profit models.


Tune in to be inspired and to discover how these remarkable changemakers are redefining success in business. Their stories will ignite your passion and spark innovative thinking in your own ventures.


For more details, visit BiCurean.com/bau.


[CLAIM:1LJTWWCC]


Hosted on Acast. See acast.com/privacy for more information.

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Entrepreneurship
Business,
Management,
Marketing
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All content for Business as UNusual is the property of BiCurean Consulting and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Business as UNusual is not just another podcast; it's a captivating journey into the heart of modern entrepreneurship. This show dives deep into the groundbreaking strategies, bold ideas, and unconventional practices that empower visionary leaders and companies to thrive in a rapidly changing business landscape.


Join Aicila, a seasoned expert with over 20 years of experience in business development across the nonprofit and corporate sectors, as she engages in enlightening conversations with a diverse array of guests. These inspiring individuals are on a mission to create successful businesses that prioritize both people and the planet in their profit models.


Tune in to be inspired and to discover how these remarkable changemakers are redefining success in business. Their stories will ignite your passion and spark innovative thinking in your own ventures.


For more details, visit BiCurean.com/bau.


[CLAIM:1LJTWWCC]


Hosted on Acast. See acast.com/privacy for more information.

Show more...
Entrepreneurship
Business,
Management,
Marketing
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Legacy, Leadership, and Disruption: Jaime Araujo’s B Corp Journey in Napa Valley Wine
Business as UNusual
34 minutes 38 seconds
4 months ago
Legacy, Leadership, and Disruption: Jaime Araujo’s B Corp Journey in Napa Valley Wine

In this episode of Business as UNusual, host Aicila sits down with Jaime Araujo, vintner and founder of Trois Noix, a Certified B Corp wine company in Napa Valley. Jaime’s unique path—growing up in a renowned winemaking family, spending years in Europe, and ultimately returning to Napa to blaze her own trail—is a testament to challenging convention in the wine industry. Jaime shares how she uses community, social change, and transparent business practices to redefine both leadership and legacy in a region steeped in tradition. Listen in for insights on supporting women, queer leaders, and younger generations—and discover why wine can be a surprising catalyst for social change.


Topics discussed in this episode:

  • Building a business vision through instinct, luck, and genuine relationships
  • What is a B Corp? Why Trois Noix made ethical certification a core value
  • Navigating the generational shift in wine consumers and how transparency wins
  • The “foam roller” approach: tackling tough topics in a tradition-bound industry
  • Diversity, mentorship, and Jaime’s journey as the first openly gay chairwoman of Napa Valley Vintners
  • The realities of making wine: costs, challenges, and why profit isn’t always the goal
  • Community as a business strength: leadership, giving back, and mentoring women in wine
  • Launching new wines and the excitement of ongoing innovation at Trois Noix


Resources mentioned in this episode:

  • Trois Noix Wines: https://troisnoixwine.com
  • B Lab (B Corp Certification): https://www.bcorporation.net/en-us/
  • Napa Valley Vintners: https://napavintners.com
  • Batonnage Forum (Women in Wine): https://batonnageforum.com
  • Queer Wine Fest in McMinnville, Oregon: https://remywines.com/event/queer-wine-fest/


Stay connected with Trois Noix—sign up for their newsletter to hear about new releases and where to meet Jaime in person!

Curious about running a business as a force for good? Explore the B Corp movement and what it means for your industry.

Support women and diversity in wine—check out Batonage for mentorship programs and resources.


Web: www.troisnoixwine.com

IG: www.instagram.com/troisnoixwine/

FB: https://www.facebook.com/TroisNoixWine

LinkedIn:  https://www.linkedin.com/company/troisnoixwine/


The full transcript of this conversation is available at https://www.bicurean.com/bautranscripts3


Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands.


Lightly edited and produced by BiCurean Consulting, BiCurean.com.


Hosted on Acast. See acast.com/privacy for more information.

Business as UNusual

Business as UNusual is not just another podcast; it's a captivating journey into the heart of modern entrepreneurship. This show dives deep into the groundbreaking strategies, bold ideas, and unconventional practices that empower visionary leaders and companies to thrive in a rapidly changing business landscape.


Join Aicila, a seasoned expert with over 20 years of experience in business development across the nonprofit and corporate sectors, as she engages in enlightening conversations with a diverse array of guests. These inspiring individuals are on a mission to create successful businesses that prioritize both people and the planet in their profit models.


Tune in to be inspired and to discover how these remarkable changemakers are redefining success in business. Their stories will ignite your passion and spark innovative thinking in your own ventures.


For more details, visit BiCurean.com/bau.


[CLAIM:1LJTWWCC]


Hosted on Acast. See acast.com/privacy for more information.