Business as UNusual is not just another podcast; it's a captivating journey into the heart of modern entrepreneurship. This show dives deep into the groundbreaking strategies, bold ideas, and unconventional practices that empower visionary leaders and companies to thrive in a rapidly changing business landscape.
Join Aicila, a seasoned expert with over 20 years of experience in business development across the nonprofit and corporate sectors, as she engages in enlightening conversations with a diverse array of guests. These inspiring individuals are on a mission to create successful businesses that prioritize both people and the planet in their profit models.
Tune in to be inspired and to discover how these remarkable changemakers are redefining success in business. Their stories will ignite your passion and spark innovative thinking in your own ventures.
For more details, visit BiCurean.com/bau.
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Hosted on Acast. See acast.com/privacy for more information.
Business as UNusual is not just another podcast; it's a captivating journey into the heart of modern entrepreneurship. This show dives deep into the groundbreaking strategies, bold ideas, and unconventional practices that empower visionary leaders and companies to thrive in a rapidly changing business landscape.
Join Aicila, a seasoned expert with over 20 years of experience in business development across the nonprofit and corporate sectors, as she engages in enlightening conversations with a diverse array of guests. These inspiring individuals are on a mission to create successful businesses that prioritize both people and the planet in their profit models.
Tune in to be inspired and to discover how these remarkable changemakers are redefining success in business. Their stories will ignite your passion and spark innovative thinking in your own ventures.
For more details, visit BiCurean.com/bau.
[CLAIM:1LJTWWCC]
Hosted on Acast. See acast.com/privacy for more information.

In this episode of Business as UNusual, host Aicila sits down with Jaime Araujo, vintner and founder of Trois Noix, a Certified B Corp wine company in Napa Valley. Jaime’s unique path—growing up in a renowned winemaking family, spending years in Europe, and ultimately returning to Napa to blaze her own trail—is a testament to challenging convention in the wine industry. Jaime shares how she uses community, social change, and transparent business practices to redefine both leadership and legacy in a region steeped in tradition. Listen in for insights on supporting women, queer leaders, and younger generations—and discover why wine can be a surprising catalyst for social change.
Topics discussed in this episode:
Resources mentioned in this episode:
Stay connected with Trois Noix—sign up for their newsletter to hear about new releases and where to meet Jaime in person!
Curious about running a business as a force for good? Explore the B Corp movement and what it means for your industry.
Support women and diversity in wine—check out Batonage for mentorship programs and resources.
IG: www.instagram.com/troisnoixwine/
FB: https://www.facebook.com/TroisNoixWine
LinkedIn: https://www.linkedin.com/company/troisnoixwine/
The full transcript of this conversation is available at https://www.bicurean.com/bautranscripts3
Transcripts and notes generated with Descript and Castmagic and then edited by human eyes and hands.
Lightly edited and produced by BiCurean Consulting, BiCurean.com.
Hosted on Acast. See acast.com/privacy for more information.