In this episode we interview Deeni Al Qadasi, the Co-founder of WeOrder Express. Have you ever wondered how to verify goods imported from China or how you can guarantee continued quality of supply with third party sellers? WeOrder Express is looking to resolve this information asymmetry opening a new marketplace where suppliers are verified with a local team to guarantee support to cross border trade. There remain cultural differences and attitudes to international contracts and pitfalls that must be recognised before engaging in international trade. We discuss the issues small businesses face operating globally and the need for so-called ‘trade facilitators’. What do we mean by contracts versus trust based relationships? What happens when it goes wrong? How should we view international trade contracts in different cultural contexts?