Grab your mug and settle in, because this week we’re tackling one of the biggest questions shaking up the creative world... can artificial intelligence really be creative? We chat about the good, the bad, and the slightly terrifying side of it all, from how AI can supercharge efficiency to the uncomfortable question of whether it could ever replace genuine human creativity. Spoiler! We’re not convinced it can. There’s also a serious side to this brew-fuelled chat, the ethical and legal mess t...
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Grab your mug and settle in, because this week we’re tackling one of the biggest questions shaking up the creative world... can artificial intelligence really be creative? We chat about the good, the bad, and the slightly terrifying side of it all, from how AI can supercharge efficiency to the uncomfortable question of whether it could ever replace genuine human creativity. Spoiler! We’re not convinced it can. There’s also a serious side to this brew-fuelled chat, the ethical and legal mess t...
Rebrands are supposed to be fresh, exciting, and a little bit fancy. But sometimes, they’re just a really expensive way to upset literally everyone. First up, the orange juice disaster of 2009. Tropicana decided to ditch the classic orange-with-a-straw design and go full minimalist. The result? A 20% sales drop, a $35 million packaging fail, and $30 billion in lost revenue before they sheepishly slapped the old design back on the shelf. Cheers to that. Then there’s Gap, who in 2010 thought th...
Business and a Brew
Grab your mug and settle in, because this week we’re tackling one of the biggest questions shaking up the creative world... can artificial intelligence really be creative? We chat about the good, the bad, and the slightly terrifying side of it all, from how AI can supercharge efficiency to the uncomfortable question of whether it could ever replace genuine human creativity. Spoiler! We’re not convinced it can. There’s also a serious side to this brew-fuelled chat, the ethical and legal mess t...
