University of Oregon Lundquist College of Business
5 episodes
5 months ago
This episode is all about communicating and using knowledge. We explore the "invisible line" connecting academics and business together. Our guest is emeritus professor of marketing Roger Best, who shares his journey from an engineer to a groundbreaking marketing researcher, consultant, and teacher, including earning the American Marketing Association's best marketing professor in the nation award. Roger and his wife Robin also gifted $1 million to academic research and the Lundquist College of Business's PhD program. Host Troy Campbell adds to the conversation by noting a strategy for concisely communicating academic ideas, as well as explains the difference between applied and theoretical research. The episode is sure to leave you feeling more positive about your ability—and the world’s ability—to use and communicate knowledge for the betterment of society.
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This episode is all about communicating and using knowledge. We explore the "invisible line" connecting academics and business together. Our guest is emeritus professor of marketing Roger Best, who shares his journey from an engineer to a groundbreaking marketing researcher, consultant, and teacher, including earning the American Marketing Association's best marketing professor in the nation award. Roger and his wife Robin also gifted $1 million to academic research and the Lundquist College of Business's PhD program. Host Troy Campbell adds to the conversation by noting a strategy for concisely communicating academic ideas, as well as explains the difference between applied and theoretical research. The episode is sure to leave you feeling more positive about your ability—and the world’s ability—to use and communicate knowledge for the betterment of society.
In this guest conversation episode, Molly Malone defines professionalism as a refined sense of tenacity. She discusses the power of the B student and speaks about how to set the tone in an interview and the office. Host Troy Campbell adds some perspectives from his time as a Disney Imagineer, including how to tell your own Disney Destiny Story, and editor Alec Cowan explains how to pull off the perfect handshake. Molly Malone is a board member at the Lundquist College of Business and a former vice president of sales for Kroger, with a lifetime of expertise in sales, leadership, and professionalism. Today, her passion is helping people find their way, build careers, and be professional.
Business 101
This episode is all about communicating and using knowledge. We explore the "invisible line" connecting academics and business together. Our guest is emeritus professor of marketing Roger Best, who shares his journey from an engineer to a groundbreaking marketing researcher, consultant, and teacher, including earning the American Marketing Association's best marketing professor in the nation award. Roger and his wife Robin also gifted $1 million to academic research and the Lundquist College of Business's PhD program. Host Troy Campbell adds to the conversation by noting a strategy for concisely communicating academic ideas, as well as explains the difference between applied and theoretical research. The episode is sure to leave you feeling more positive about your ability—and the world’s ability—to use and communicate knowledge for the betterment of society.
