University of Oregon Lundquist College of Business
5 episodes
5 months ago
This episode is all about communicating and using knowledge. We explore the "invisible line" connecting academics and business together. Our guest is emeritus professor of marketing Roger Best, who shares his journey from an engineer to a groundbreaking marketing researcher, consultant, and teacher, including earning the American Marketing Association's best marketing professor in the nation award. Roger and his wife Robin also gifted $1 million to academic research and the Lundquist College of Business's PhD program. Host Troy Campbell adds to the conversation by noting a strategy for concisely communicating academic ideas, as well as explains the difference between applied and theoretical research. The episode is sure to leave you feeling more positive about your ability—and the world’s ability—to use and communicate knowledge for the betterment of society.
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This episode is all about communicating and using knowledge. We explore the "invisible line" connecting academics and business together. Our guest is emeritus professor of marketing Roger Best, who shares his journey from an engineer to a groundbreaking marketing researcher, consultant, and teacher, including earning the American Marketing Association's best marketing professor in the nation award. Roger and his wife Robin also gifted $1 million to academic research and the Lundquist College of Business's PhD program. Host Troy Campbell adds to the conversation by noting a strategy for concisely communicating academic ideas, as well as explains the difference between applied and theoretical research. The episode is sure to leave you feeling more positive about your ability—and the world’s ability—to use and communicate knowledge for the betterment of society.
From sales, to date night, to politics--we are always negotiating. In this inaugural episode, UO professor of management David Wagner explains how this actually can be a great thing. Negotiations, he explains, are often about problem solving and discovery. We then dive into his negotiations class, which visits Starbucks and Chipotle as well as explores business hypotheticals and hardball tactics. Podcast editor Alec Cowan comes to the rescue to perform some vocabulary duty, explaining "3D negotiation." And host Troy Campbell brings in some psychology. Prepare for an episode full of charm, hope, and education as we kick off Business 1O1. We promise you’ll leave the podcast rushing to "source interests" in all your relationships, and you'll see immediately how when we understand the 1O1 of anything, we can better at everything!
Business 101
This episode is all about communicating and using knowledge. We explore the "invisible line" connecting academics and business together. Our guest is emeritus professor of marketing Roger Best, who shares his journey from an engineer to a groundbreaking marketing researcher, consultant, and teacher, including earning the American Marketing Association's best marketing professor in the nation award. Roger and his wife Robin also gifted $1 million to academic research and the Lundquist College of Business's PhD program. Host Troy Campbell adds to the conversation by noting a strategy for concisely communicating academic ideas, as well as explains the difference between applied and theoretical research. The episode is sure to leave you feeling more positive about your ability—and the world’s ability—to use and communicate knowledge for the betterment of society.
