University of Oregon Lundquist College of Business
5 episodes
5 months ago
This episode is all about communicating and using knowledge. We explore the "invisible line" connecting academics and business together. Our guest is emeritus professor of marketing Roger Best, who shares his journey from an engineer to a groundbreaking marketing researcher, consultant, and teacher, including earning the American Marketing Association's best marketing professor in the nation award. Roger and his wife Robin also gifted $1 million to academic research and the Lundquist College of Business's PhD program. Host Troy Campbell adds to the conversation by noting a strategy for concisely communicating academic ideas, as well as explains the difference between applied and theoretical research. The episode is sure to leave you feeling more positive about your ability—and the world’s ability—to use and communicate knowledge for the betterment of society.
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This episode is all about communicating and using knowledge. We explore the "invisible line" connecting academics and business together. Our guest is emeritus professor of marketing Roger Best, who shares his journey from an engineer to a groundbreaking marketing researcher, consultant, and teacher, including earning the American Marketing Association's best marketing professor in the nation award. Roger and his wife Robin also gifted $1 million to academic research and the Lundquist College of Business's PhD program. Host Troy Campbell adds to the conversation by noting a strategy for concisely communicating academic ideas, as well as explains the difference between applied and theoretical research. The episode is sure to leave you feeling more positive about your ability—and the world’s ability—to use and communicate knowledge for the betterment of society.
This episode starts with the time value of money and quickly becomes an exploration of the time value of everything. As Professor Stephen McKeon takes us from his past working at a winery, to starting a drone company, and always choosing a happy versus wealthy life, the episode bounces between balances sheets and the purpose of life--and how the basics of all those scary words like stocks, bonds, and annuities aren’t so scary. McKeon uses some wonderful examples to illustrate the concept of investing, including how to invest in outer space asteroid mining, judging a company by how risky the CEO is (hint: see if the CEO has pilot’s license), and of course, cryptocurrencies--something that keeps getting him in the news constantly. As always, host Troy Campbell and editor Alec Cowan drop in some additional research and stories. The episode grows in complexity and subject matter as it progresses, but everything is always sewn together by the simple concept that a dollar today is worth more than a dollar tomorrow.
Business 101
This episode is all about communicating and using knowledge. We explore the "invisible line" connecting academics and business together. Our guest is emeritus professor of marketing Roger Best, who shares his journey from an engineer to a groundbreaking marketing researcher, consultant, and teacher, including earning the American Marketing Association's best marketing professor in the nation award. Roger and his wife Robin also gifted $1 million to academic research and the Lundquist College of Business's PhD program. Host Troy Campbell adds to the conversation by noting a strategy for concisely communicating academic ideas, as well as explains the difference between applied and theoretical research. The episode is sure to leave you feeling more positive about your ability—and the world’s ability—to use and communicate knowledge for the betterment of society.
