In this episode, we explore critical lessons in **business resilience** and **growth** with John Follis, co-founder of Follis & Verdi, as he shares insights from his journey from being fired to receiving honors at the White House. This fascinating story serves as a case study in leveraging adversity for **entrepreneurial success**. Discover how to navigate the challenges of starting a business in the competitive advertising industry, identify hidden opportunities in setbacks, and understand why creating your own unique path can lead to sustainable growth. This conversation offers valuable insights for early-stage founders and professionals alike, emphasizing the importance of creativity and resilience in achieving **business success** and improving the **bottom line**.