Burn The Playbook - B2B GTM Strategies with Marc Crosby
Digital Rebels Consulting
12 episodes
22 hours ago
AI marketing for B2B that actually drives revenue, not vanity clicks. CEO Melih Oztalay of SmartFinds Marketing breaks down predictive scoring, active CTAs, chatbots, and SmartPress distribution so you can show up in news and AI surfaces. If you’re planning 2026 budgets, this episode gives you the stack and cadence to win. Melih Oztalay is the CEO of SmartFinds Marketing and a digital strategist with over 35 years of experience helping businesses grow through smart, data-driven marketin...
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AI marketing for B2B that actually drives revenue, not vanity clicks. CEO Melih Oztalay of SmartFinds Marketing breaks down predictive scoring, active CTAs, chatbots, and SmartPress distribution so you can show up in news and AI surfaces. If you’re planning 2026 budgets, this episode gives you the stack and cadence to win. Melih Oztalay is the CEO of SmartFinds Marketing and a digital strategist with over 35 years of experience helping businesses grow through smart, data-driven marketin...
Trade Show Strategy 2025: Turn Conferences into Pipeline with Alison French
Burn The Playbook - B2B GTM Strategies with Marc Crosby
42 minutes
2 weeks ago
Trade Show Strategy 2025: Turn Conferences into Pipeline with Alison French
Trade show strategy that actually drives revenue. In this episode, Alison French, founder of LTO and creator of ShowScout, breaks down how to turn conferences and exhibit halls into qualified pipeline instead of expensive hope. If you sell B2B and still treat events like a “brand play,” this is your wake-up. What you’ll learn Why conferences outperform big expos for B2B sales, and when to skip a showHow to pick events: national vs regional, professional associations, and ICP mathThe real succ...
Burn The Playbook - B2B GTM Strategies with Marc Crosby
AI marketing for B2B that actually drives revenue, not vanity clicks. CEO Melih Oztalay of SmartFinds Marketing breaks down predictive scoring, active CTAs, chatbots, and SmartPress distribution so you can show up in news and AI surfaces. If you’re planning 2026 budgets, this episode gives you the stack and cadence to win. Melih Oztalay is the CEO of SmartFinds Marketing and a digital strategist with over 35 years of experience helping businesses grow through smart, data-driven marketin...
