Burn The Playbook - B2B GTM Strategies with Marc Crosby
Digital Rebels Consulting
11 episodes
6 days ago
Business networking that actually produces deals. Entrepreneur Joe Mindak breaks down “Connectors Get Paid,” The Connective community, and how Nolodex helps companies track and reward referrals. If you want a pipeline that doesn’t stall, pay the connectors and make your whole org part of sales. What you’ll learn What a connector is and why connectors get paidTrust vs numbers: how real referrals close fasterFollow-up that isn’t pushy and actually lands meetingsHow to prep for events and target...
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Business networking that actually produces deals. Entrepreneur Joe Mindak breaks down “Connectors Get Paid,” The Connective community, and how Nolodex helps companies track and reward referrals. If you want a pipeline that doesn’t stall, pay the connectors and make your whole org part of sales. What you’ll learn What a connector is and why connectors get paidTrust vs numbers: how real referrals close fasterFollow-up that isn’t pushy and actually lands meetingsHow to prep for events and target...
The Margin Playbook for Sales and Marketing | Karena Bell – Founder & CEO, ProfitLinz
Burn The Playbook - B2B GTM Strategies with Marc Crosby
42 minutes
1 month ago
The Margin Playbook for Sales and Marketing | Karena Bell – Founder & CEO, ProfitLinz
Summary In this conversation, Marc Crosby interviews Karena Bell, a financial strategist, about the importance of profit optimization in businesses. They discuss common mistakes made by B2B leaders, such as focusing on revenue over profit, and the various profit leaks that can occur within organizations. Karina emphasizes the significance of effective contract management, tariff considerations, and the role of AI in enhancing profitability. The discussion also covers pricing strategies, sale...
Burn The Playbook - B2B GTM Strategies with Marc Crosby
Business networking that actually produces deals. Entrepreneur Joe Mindak breaks down “Connectors Get Paid,” The Connective community, and how Nolodex helps companies track and reward referrals. If you want a pipeline that doesn’t stall, pay the connectors and make your whole org part of sales. What you’ll learn What a connector is and why connectors get paidTrust vs numbers: how real referrals close fasterFollow-up that isn’t pushy and actually lands meetingsHow to prep for events and target...