What does it take to turn events into powerful engines of brand growth and community connection? In this episode, Ash Gibson, Head of Events Xero UK shares how she and her team design events that go far beyond logistics - creating experiences that educate, inspire, and build long-term engagement with small businesses, accountants, and bookkeepers. Feet up, tune in and learn: How Xero uses events to drive both brand and business growthThe secret to balancing large-scale impact with personal ...
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What does it take to turn events into powerful engines of brand growth and community connection? In this episode, Ash Gibson, Head of Events Xero UK shares how she and her team design events that go far beyond logistics - creating experiences that educate, inspire, and build long-term engagement with small businesses, accountants, and bookkeepers. Feet up, tune in and learn: How Xero uses events to drive both brand and business growthThe secret to balancing large-scale impact with personal ...
Pies, Partnerships & Premier League football – Martin Dyhouse Unpacks Sponsorship Strategy
Bums On Seats
48 minutes
2 months ago
Pies, Partnerships & Premier League football – Martin Dyhouse Unpacks Sponsorship Strategy
What do hot pies, Premier League football, and accounting software have in common? Apparently, quite a lot - if you're Martin Dyhouse, former Head of Sponsorship at Intuit. Intrigued? You should be. Take to the bench, rehydrate and tune in to this epic conversation as Martin joins Bums hosts Dom and Martin to address: Why B2B sponsorship is like dating with spreadsheets.The five-point checklist that separates “meh” from “magic.”How the QuickBooks brand ended up on West Ham’s sleeves.And yes,...
Bums On Seats
What does it take to turn events into powerful engines of brand growth and community connection? In this episode, Ash Gibson, Head of Events Xero UK shares how she and her team design events that go far beyond logistics - creating experiences that educate, inspire, and build long-term engagement with small businesses, accountants, and bookkeepers. Feet up, tune in and learn: How Xero uses events to drive both brand and business growthThe secret to balancing large-scale impact with personal ...
