What does it take to turn events into powerful engines of brand growth and community connection? In this episode, Ash Gibson, Head of Events Xero UK shares how she and her team design events that go far beyond logistics - creating experiences that educate, inspire, and build long-term engagement with small businesses, accountants, and bookkeepers. Feet up, tune in and learn: How Xero uses events to drive both brand and business growthThe secret to balancing large-scale impact with personal ...
All content for Bums On Seats is the property of Ten Thousand Hours and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
What does it take to turn events into powerful engines of brand growth and community connection? In this episode, Ash Gibson, Head of Events Xero UK shares how she and her team design events that go far beyond logistics - creating experiences that educate, inspire, and build long-term engagement with small businesses, accountants, and bookkeepers. Feet up, tune in and learn: How Xero uses events to drive both brand and business growthThe secret to balancing large-scale impact with personal ...
How to put on events that people actually care about | Former WeWork and Stella McCartney events manager shares her strategies
Bums On Seats
33 minutes
9 months ago
How to put on events that people actually care about | Former WeWork and Stella McCartney events manager shares her strategies
“I hate doing one-off events”, says this week’s guest Jennie Becker. That’s odd, coming from a powerhouse in the events world; but the key word there is ‘one-off’. As Jennie explains, you’ve got to do more. How much more? And what does more look like? To find out, Dom and Martin sit down with podcast royalty Jennie to discuss how to balance creative ambition with shrinking budgets. If you’re struggling to get the resources and authority you deserve, it’s time to shift your app...
Bums On Seats
What does it take to turn events into powerful engines of brand growth and community connection? In this episode, Ash Gibson, Head of Events Xero UK shares how she and her team design events that go far beyond logistics - creating experiences that educate, inspire, and build long-term engagement with small businesses, accountants, and bookkeepers. Feet up, tune in and learn: How Xero uses events to drive both brand and business growthThe secret to balancing large-scale impact with personal ...
