What does it take to turn events into powerful engines of brand growth and community connection? In this episode, Ash Gibson, Head of Events Xero UK shares how she and her team design events that go far beyond logistics - creating experiences that educate, inspire, and build long-term engagement with small businesses, accountants, and bookkeepers. Feet up, tune in and learn: How Xero uses events to drive both brand and business growthThe secret to balancing large-scale impact with personal ...
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What does it take to turn events into powerful engines of brand growth and community connection? In this episode, Ash Gibson, Head of Events Xero UK shares how she and her team design events that go far beyond logistics - creating experiences that educate, inspire, and build long-term engagement with small businesses, accountants, and bookkeepers. Feet up, tune in and learn: How Xero uses events to drive both brand and business growthThe secret to balancing large-scale impact with personal ...
How to manage a perception of event risk | Get better ROI from your events
Bums On Seats
33 minutes
10 months ago
How to manage a perception of event risk | Get better ROI from your events
Ask any marketeer what matters most to them, and they’ll probably say ROI. That’s particularly true with events; they want the best return possible. At the same time there’s the need to prioritise education, growth and connecting with new audiences, so how do you balance both? To find out, Dom and Martin are joined by Carla Barker, Marketing Manager for Kodak Alaris. Together they discuss: How events connect partner networks and end user customersConfidence in trade show attendance and thinki...
Bums On Seats
What does it take to turn events into powerful engines of brand growth and community connection? In this episode, Ash Gibson, Head of Events Xero UK shares how she and her team design events that go far beyond logistics - creating experiences that educate, inspire, and build long-term engagement with small businesses, accountants, and bookkeepers. Feet up, tune in and learn: How Xero uses events to drive both brand and business growthThe secret to balancing large-scale impact with personal ...
