What does it take to turn events into powerful engines of brand growth and community connection? In this episode, Ash Gibson, Head of Events Xero UK shares how she and her team design events that go far beyond logistics - creating experiences that educate, inspire, and build long-term engagement with small businesses, accountants, and bookkeepers. Feet up, tune in and learn: How Xero uses events to drive both brand and business growthThe secret to balancing large-scale impact with personal ...
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What does it take to turn events into powerful engines of brand growth and community connection? In this episode, Ash Gibson, Head of Events Xero UK shares how she and her team design events that go far beyond logistics - creating experiences that educate, inspire, and build long-term engagement with small businesses, accountants, and bookkeepers. Feet up, tune in and learn: How Xero uses events to drive both brand and business growthThe secret to balancing large-scale impact with personal ...
Events are 60% of the funnel, but why are we still doing everything in isolation?
Bums On Seats
41 minutes
5 months ago
Events are 60% of the funnel, but why are we still doing everything in isolation?
We’re doing too much. We’re rushing and we’re struggling to measure success” sighs James Houselander, EMEA Marketing Director Hewlett Packard Enterprise Aruba Networks - this weeks esteemed Bums on Seats guest. “However, there is one HPE story has enabled Aruba Networks to leverage a fully engaged, wider audience.” James, Dom & Martin dive head-first into discussions around openly sharing event strategy with sales, marketing, and channel - sharing responsibility to vastly improve outcomes...
Bums On Seats
What does it take to turn events into powerful engines of brand growth and community connection? In this episode, Ash Gibson, Head of Events Xero UK shares how she and her team design events that go far beyond logistics - creating experiences that educate, inspire, and build long-term engagement with small businesses, accountants, and bookkeepers. Feet up, tune in and learn: How Xero uses events to drive both brand and business growthThe secret to balancing large-scale impact with personal ...
