Empowering Entrepreneurial CPG brands to get more runway from their available resources giving them an Unfair Competitive Advantage. Welcome to Bulletproof Your CPG Brand, the ultimate podcast for Consumer Packaged Goods (CPG) founders, marketers, and entrepreneurs ready to dominate retail shelves and win in a crowded marketplace. Each episode features insights from top CPG CEOs, brand strategists, and industry veterans who reveal actionable strategies for accelerating growth, boosting profitability, and future-proofing your brand. Learn how to turn retail relationships into revenue, optimize trade spend, and maximize broker performance to stretch every dollar of your marketing budget. Discover how successful CPG brands build cult-like loyalty, increasing brand valuation, attract more investment and gain more runway. Each episode unpacks proven strategies for increasing retail velocity, improving supply chain efficiency, enhancing brand equity, increasing shopper basket size and unlocking new sales channels. Learn how to get your products on more store shelves, optimize trade marketing, and create raving fans who drive repeat purchases and long-term profitability. This show was born out of a quest to answer your most pressing questions - the things that keep you up at night. If you're serious about transforming your emerging CPG brand into an unstoppable force, subscribe now and make your brand truly bulletproof. The podcast was rebranded from Brand Secrets And Strategies.