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Built to Sell Built to Buy
Sam Penny
27 episodes
4 days ago
Unlock the secrets to building, buying, and selling businesses that thrive without you. Join Sam Penny, renowned entrepreneur, adventurer, and Coach for the Brave, as he delves into the strategies that empower business owners to scale operations, enhance valuations, and achieve true independence. Drawing from over 25 years of hands-on experience in founding, growing, and exiting multiple ventures—including the acclaimed Cheese Therapy—Sam offers actionable insights to help you: 90 Days With Sam Transition from operator to architect, freeing yourself from daily operations. Implement systems and processes that drive efficiency and scalability. Navigate the intricacies of buying or selling a business, ensuring optimal outcomes. Cultivate a leadership mindset that fosters team empowerment and autonomy. Enfuce Whether you're preparing to sell your business, considering an acquisition, or seeking to optimize your current operations, Built to Sell | Buy provides the tools and frameworks to make informed decisions and take decisive action. Each episode features real-world examples, expert interviews, and practical advice designed to challenge conventional thinking and inspire bold moves. Subscribe now to embark on a journey toward business freedom and discover how to build or buy a business that doesn't just survive—but thrives. For additional resources, templates, and to register for our exclusive webinar series, visit sampenny.com.
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Entrepreneurship
Business,
Investing
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All content for Built to Sell Built to Buy is the property of Sam Penny and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Unlock the secrets to building, buying, and selling businesses that thrive without you. Join Sam Penny, renowned entrepreneur, adventurer, and Coach for the Brave, as he delves into the strategies that empower business owners to scale operations, enhance valuations, and achieve true independence. Drawing from over 25 years of hands-on experience in founding, growing, and exiting multiple ventures—including the acclaimed Cheese Therapy—Sam offers actionable insights to help you: 90 Days With Sam Transition from operator to architect, freeing yourself from daily operations. Implement systems and processes that drive efficiency and scalability. Navigate the intricacies of buying or selling a business, ensuring optimal outcomes. Cultivate a leadership mindset that fosters team empowerment and autonomy. Enfuce Whether you're preparing to sell your business, considering an acquisition, or seeking to optimize your current operations, Built to Sell | Buy provides the tools and frameworks to make informed decisions and take decisive action. Each episode features real-world examples, expert interviews, and practical advice designed to challenge conventional thinking and inspire bold moves. Subscribe now to embark on a journey toward business freedom and discover how to build or buy a business that doesn't just survive—but thrives. For additional resources, templates, and to register for our exclusive webinar series, visit sampenny.com.
Show more...
Entrepreneurship
Business,
Investing
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From Rock Bottom to Exit: John Williamson’s Journey with Construct Health
Built to Sell Built to Buy
1 hour 9 minutes
1 month ago
From Rock Bottom to Exit: John Williamson’s Journey with Construct Health

What does it take to build a company, nearly lose it twice, and still walk away with a successful exit?

In this episode, Sam Penny sits down with John Williamson, founder of Construct Health. John grew his physiotherapy business to 40 staff, faced near-bankruptcy during the mining downturn, and ultimately rebuilt, restructured, and sold his company to a national group. Along the way, he discovered that resilience isn’t just about spreadsheets and strategy — it’s about daily habits, tough conversations, and choosing to keep turning up when everything inside you wants to quit.

Whether you’re an owner thinking about your exit, or a buyer wanting to understand what it really takes behind the numbers, this conversation is packed with lessons you won’t want to miss.

What You’ll Learn in This Episode

  • Why cash flow discipline matters more than revenue in high-growth businesses.
  • How acquisitions can quickly turn toxic — and what to watch out for in due diligence.
  • The mental and physical habits John used to survive the darkest entrepreneurial moments.
  • How he restructured his business, repaid debts, and rebuilt trust with staff and stakeholders.
  • What it really feels like to walk away after 17 years when you finally sell your company.

Quotes from John

  • “I didn’t know if I could do it or not, but I knew I was going to keep turning up.”
  • “Even when you’re growing fast, cash flow is an issue. I learned that the hard way.”
  • “Sometimes survival isn’t about brilliance — it’s about refusing to walk away.”

Resources & Links

  • Connect with John Williamson on LinkedIn

  • Learn more about his new venture: Unventured.life
    (coming soon)

Like What You Hear?

This episode was originally recorded for Sam’s other podcast, Why’d You Think You Could Do That? — a show about ordinary people doing extraordinary things. If you want more stories of bravery and resilience, follow it wherever you get your podcasts.

And don’t forget to subscribe to Built to Sell | Built to Buy so you never miss an episode on maximising value, preparing for exit, and buying businesses the smart way.

Built to Sell Built to Buy
Unlock the secrets to building, buying, and selling businesses that thrive without you. Join Sam Penny, renowned entrepreneur, adventurer, and Coach for the Brave, as he delves into the strategies that empower business owners to scale operations, enhance valuations, and achieve true independence. Drawing from over 25 years of hands-on experience in founding, growing, and exiting multiple ventures—including the acclaimed Cheese Therapy—Sam offers actionable insights to help you: 90 Days With Sam Transition from operator to architect, freeing yourself from daily operations. Implement systems and processes that drive efficiency and scalability. Navigate the intricacies of buying or selling a business, ensuring optimal outcomes. Cultivate a leadership mindset that fosters team empowerment and autonomy. Enfuce Whether you're preparing to sell your business, considering an acquisition, or seeking to optimize your current operations, Built to Sell | Buy provides the tools and frameworks to make informed decisions and take decisive action. Each episode features real-world examples, expert interviews, and practical advice designed to challenge conventional thinking and inspire bold moves. Subscribe now to embark on a journey toward business freedom and discover how to build or buy a business that doesn't just survive—but thrives. For additional resources, templates, and to register for our exclusive webinar series, visit sampenny.com.