What if the way you’re wired is silently driving every financial and business decision you make?
In this episode of Built to Sell | Built to Buy, host Sam Penny sits down with Hugh Massie, founder of DNA Behavior International, to explore how our natural behavioural wiring influences money, decision-making, leadership, and ultimately the value of a business.
Hugh’s journey from chartered accountant to global entrepreneur reveals why behaviour is the denominator of success. He shares how losing his father at a young age shaped his passion for mentoring boys without fathers, why understanding behaviour is critical in scaling businesses, and how leaders can adopt an exponential mindset to unlock massive growth.
Whether you’re an entrepreneur, investor, team leader, or someone simply looking to make smarter financial choices, this conversation will give you practical steps to align behaviour with money, reduce risk, and open the door to exponential growth.
What You’ll Learn in This Episode
About Hugh Massie
Hugh Massie is the Founder and Executive Chairman of DNA Behavior International, a global leader in behavioural profiling and money insights. His tools have been used by thousands of companies and advisors to improve decision-making, leadership, and financial outcomes. Hugh is also passionate about youth mentoring, particularly helping boys who grow up without fathers, and advocates for leaders to integrate purpose and values into business.
👉 Learn more at dnabehavior.com
👉 Contact Hugh: dnacare@dnabehavior.com
Resources & Links
