Your product team might know your solution inside out — but can they explain it clearly to clients, stakeholders, or even other departments? In this episode of Built to Scale, I talk about a critical challenge faced by cyber and tech SMEs: how to help product teams shift from technical jargon to clear, confident, and customer-friendly communication. If this episode resonates with you, and you would like to find out more about investing in group English training to drive growth in your SME, you can connect with me on LinkedIn: https://www.linkedin.com/in/rachel-angus-19b529225/ or via my website: https://www.rachelsinstitute.com/contact  Enjoy this episode!