Transforming Financial Operations – Brad Cross of Upflow

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Built to Scale: B2B Growth with Rym Benchaar

Rym Benchaar

45 episodes

6 days ago

"Built to Scale: B2B Growth" is the go-to podcast for ambitious B2B leaders aiming to scale smarter and faster. Hosted by Rym Benchaar and Colette Belisle, seasoned growth partners with a proven track record, each episode offers actionable strategies, AI insights, and real-world advice from inspiring leaders. Whether you're building sales teams or solving business challenges, this podcast delivers no-fluff lessons tailored for B2B founders and executives. Tune in weekly to scale with purpose and take your business to the next level.

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Transforming Financial Operations – Brad Cross of Upflow

Built to Scale: B2B Growth with Rym Benchaar

22 minutes 59 seconds

5 months ago

Transforming Financial Operations – Brad Cross of Upflow

In this episode of Built to Scale: B2B Growth, we sit down with Brad Cross, Chief Revenue Officer at Upflow, to explore how his company is revolutionizing accounts receivable management through Financial Relationship Management (FRM). Upflow's innovative platform helps businesses streamline their cash collection processes, reduce Days Sales Outstanding (DSO), and enhance customer relationships.

Brad shares insights into the challenges of traditional accounts receivable systems and how Upflow addresses these issues by providing real-time analytics, automated workflows, and seamless integrations with existing financial tools. We discuss the importance of aligning finance and customer success teams to create a more cohesive and efficient approach to cash collection.

Whether you're a finance professional, business leader, or interested in optimizing your company's cash flow, this conversation offers valuable perspectives on leveraging technology to drive growth and efficiency.

Brad Cross's LinkedIn Profile: LinkedIn

Upflow Website: https://upflow.io/