Decoding Marketing Impact – Zeke Camusio of Data Speaks

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Built to Scale: B2B Growth with Rym Benchaar

Rym Benchaar

45 episodes

6 days ago

"Built to Scale: B2B Growth" is the go-to podcast for ambitious B2B leaders aiming to scale smarter and faster. Hosted by Rym Benchaar and Colette Belisle, seasoned growth partners with a proven track record, each episode offers actionable strategies, AI insights, and real-world advice from inspiring leaders. Whether you're building sales teams or solving business challenges, this podcast delivers no-fluff lessons tailored for B2B founders and executives. Tune in weekly to scale with purpose and take your business to the next level.

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Decoding Marketing Impact – Zeke Camusio of Data Speaks

Built to Scale: B2B Growth with Rym Benchaar

21 minutes 13 seconds

5 months ago

Decoding Marketing Impact – Zeke Camusio of Data Speaks

In this episode of Built to Scale: B2B Growth, we sit down with Zeke Camusio, CEO of Data Speaks, to explore how his company is transforming marketing analytics through AI-driven attribution models. Data Speaks specializes in helping businesses understand the true drivers behind their sales, enabling more informed and effective marketing decisions.

Zeke shares insights into the challenges of traditional attribution methods and how Data Speaks addresses these issues by providing a more accurate and holistic view of marketing performance. We discuss the importance of breaking down data silos, the role of AI in modern marketing analytics, and strategies for building a data-driven culture within organizations.

Whether you're a marketing professional, business leader, or data enthusiast, this conversation offers valuable perspectives on leveraging advanced analytics to drive growth and efficiency.

Zeke Camusio's LinkedIn Profile: LinkedIn

Data Speaks Website: https://dataspeaks.ai/