Why Some Marketers Get Stuck Running A Playbook Like It's 2011 with Chris Walker CEO of Refine Labs

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Built to Scale | B2B SaaS Edition

Mitch Fanning

22 episodes

6 days ago

Scaling B2B SaaS companies from $1M to $10M and beyond is hard. Built to Scale is a podcast dedicated to the journey.

Marketing

Business

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All content for Built to Scale | B2B SaaS Edition is the property of Mitch Fanning and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Scaling B2B SaaS companies from $1M to $10M and beyond is hard. Built to Scale is a podcast dedicated to the journey.

Marketing

Business

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Why Some Marketers Get Stuck Running A Playbook Like It's 2011 with Chris Walker CEO of Refine Labs

Built to Scale | B2B SaaS Edition

32 minutes 13 seconds

5 years ago

Why Some Marketers Get Stuck Running A Playbook Like It's 2011 with Chris Walker CEO of Refine Labs

In episode 21, I sat down with Chris Walker, CEO of Refine Labs. During our conversation, we discussed:

How Chris made his way into the world of marketing— and why he started Refine Labs.

Why marketers get stuck running a playbook like it's 2011.

Why measuring attribution & influence can be dangerous.

And much, much more...

Enjoy!